Thursday, 27 November 2014

Successful strategies of operating gambling entertainment

1.  Provide more entertainment options
The casino operator provides different entertainment options to customers in order to attract more visitors,for example, hotel service and shopping mall. Undoubtedly, Casino is aim at attracting gamblers, but how about a group of people that some of them are gamblers and some of them are non-gamblers? 
In order to attract the target, the operators will provide some other entertainment options for non-gamblers. So that to attract both to come. And, gamblers can play in the casino and others can enjoy fun at the near-by place. 


2.Provide free shuttle buses
Most of the casinos, for instance in Macau, are offering free shuttle buses services. It is mainly operating to and from major arrival and departure areas (e.g. the ferry pier, downtown and the airport). This kind of service provides guests an easy access to go to the casino. The convenience can attract more customers to go to the casino side. 

3.Provide surprising lucky draw
Most of the casinos will periodically provide some lucky draw to attract guests. Give customers a chance to win an extra prizes is an attraction for them to participate more in gambling. For example, in Hippodrome casino, they held a lucky draw on Nov with total valued 7000 prizes to gamblers. But the criteria is that participates must played roulette before. It can draw more people's attention and more visitor will play the roulette in order to get the chances to win the prizes.  

4.Membership promotion
In order to attract more people/ gamblers to purchase in casino, they will use a membership mechanism (by offering discount and benefit) to keep the customers' loyalty, for example, provide free accommodation and discount at shopping mall. 

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