Trend and new developments in leisure

Theme Park

Disney will educate the market as to the theme park product, the quality of the theme park experience, and the value of the pay-one-price admission for a day of quality entertainment.

Disney will provide price leadership in the market. This will allow others to price up to Disney levels.

EuroDisney will create marketing awareness. Disney’s well established and creative marketing programs will create awareness in the market and also enlighten competitors relative to the use of effective marketing techniques

Fast-Pass, a device that assigns people a voucher with set boarding times for attractions. Because the times are strategically assigned, visitors spend less time in lines and more time having fun on rides. Waiting times can be cut by almost 40 minutes for some rides.

There are several major Theme Park Companies being established in China. As these companies gain experience and scale, a comprehensive theme park industry will be created. Such as Chimelong and Fantawild Adventure

Club
Changing demands for club service: members are looking for family‐centered opportunities to learn, connect, have outdoor adventure, enjoy healthy experiences and interaction with diverse groups

·         Family Friendly Golf

·         Video Game Rooms

·         Online Network Games

·         Exercise & Wellness

·         Life Support – Concierge Service

·         Food for Convenience & Health

Spas & Wellness Trends

·         Massage Therapy Rooms

·         Mind and Spirit Rooms

·         Manicure and Pedicure Facilities

·         Child Care

·         Reform Pilates

·         Group Exercise Room

·         Health Bar & Grill

Fitness activities

Since more and more people pay attention to health and stay in shape, so there increasing needs for fitness center or club. For The non-commercial recreation there are some park and stadium gym and for commercial recreation mostly are some sport club and gym. Also, in the fitness club, there always have some fitness trainer to help and give useful advice to the people. Therefore, for the fitness recreation, there is a trend for the increasing professional coach and trainer.

 

Tourist purpose

Many recreations now develop for tourism purpose in order to stimulate the economy. Commercial recreation start not only seeks profit from the local but the foreign people. For theme park, Disney mainly opens to attract more travelers to visit Hong Kong since most of the people visits Disney are mainlander. Also, Ngong Ping 360 is open to introduce the landscape to the visitor since the Lantau Island big Buddha is no longer attractive enough.

Outdoor recreation

Many teenagers now love to have outdoor activities in order to stay close to the nature environment and mostly because they like taking photos. So, there are a increasing needs for outdoor recreation. In Hong Kong, outside the Disneyland there is an Inspiration Lake Recreation Centre which is free for public to go in there to spend a day. People can have picnic and ride bicycle or Lake Bicycle. Also, recently, in Lantau island, it has a new commercial recreation – car camping. This activity is very popular in the western country which people will park a car in the grasslands then spend a night in it. Inside the car it has bed, toilet and kitchen




Source: http://www.nationalclub.org/clientuploads/Howe-NCAClubTrendsandEconomicOutlook-1.11.10.pdf