Friday, 3 October 2014

Commercial recreation

Commercial recreation, this definition offers two key points. First, “recreation-related” may be interpreted very broadly and may include any product or service that either directly or indirectly supports a leisure pursuit. This interpretation means that leisure-related aspects of the travel and hospitality industries (including hotels and restaurants) can be included within the broad framework of commercial recreation. Of course, a significant part of both the travel and hospitality industries serves the business traveler, and much of the restaurant industry (part of the hospitality industry) serves a fundamental nutrition purpose. However, it must be recognized that there is an extremely large leisure component of these industries.


The second key point is that the “long-term intent” is to be profitable. This recognizes the fact that commercial recreation is not always profitable; it may fail. It may also take a company many years to become profitable, because it may have to overcome very high start-up costs. Some companies may never be profitable on a day-to-day operational basis, but may yield large profits through the long-term appreciation of their land and facilities.


Figure 1-1 illustrates thedifference between public agency recreation and private/commercial recreation



Examples:


Hong Kong Disneyland 
Hong Kong Disneyland is located on reclaimed land in Penny's Bay, Lantau Island. It is the first theme park located inside the Hong Kong Disneyland Resort and is owned and managed by the Hong Kong International Theme Parks. It is, together with Ocean Park Hong Kong, one of the two large theme parks in Hong Kong.
The park consists of seven themed areas: Main Street, U.S.A., Fantasyland, Adventureland, Tomorrowland, Grizzly Gulch, Mystic Point, and Toy Story Land.The theme park's cast members speak in Cantonese, English, and Mandarin. Guide maps are printed in traditional and simplified Chinese as well as English and Japanese.
Hong Kong Disneyland currently occupies 49.9 hectares (123 acres)  7.92 million to 8.92 million visitors annually. The park capacity will increase to handle up to 10 million visitors annually over a 15-year expansion period.




 Ocean Park Hong Kong



Ocean Park Hong Kong, commonly known as Ocean Park, is a marine mammal park, oceanarium, animal theme parkand amusement park, situated in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. It is, together with Hong Kong Disneyland, one of the two large theme parks in Hong Kong.


The attractions of Ocean Park consists of  The Waterfront  and The Summit. For the Waterfront which has  Aqua City , Amazing Asian Animals and Whiskers Harbour . For The Summit, it consists of Marine World ,Thrill Mountain ,Adventure Land ,Polar Adventure and The Rainforest .

Ocean Park received 7.45 million visitors in 2013, awarding it the position of the world's 12th most visited theme park, and the largest Theme Park in all of Asia followed behind by Hong Kong Disneyland.

 



Source: http://sagamorepub.com/files/lookinside/133/pages-commercialrecreation5thed.pdf
                     http://en.wikipedia.org/wiki/Hong_Kong_Disneyland
                    http://en.wikipedia.org/wiki/Ocean_Park_Hong_Kong

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