Social-media based marketing for restaurants continues to grow and evolve. More and more people turn to the internet for information about where to eat. Google your restaurant. Social marketing sites like Facebook or OpenRice allow restaurant to promote specials and events and reach local audience all for free!
Public Health Concerns
Nutrition is becoming a larger focus for restaurants, thus, restaurant is being pressured to create healthier meals with smaller portions. In response to public demand, many restaurants now offer smaller portion sizes and healthier food options on their regular menu. Children’s menus too, are getting a healthy make-over.
Technology Development
Many of the newest tech advances are centered on mobility. Handheld devices , smartphone applications and mobile payment options are all beginning to impact restaurants – not only in the way customers are served,
but also in how important store data is accessed and analyzed.
Offering Discounts and Coupons
Regarding there are many restaurant in
Hong Kong, customer always compare and choose the relative low price restaurant
with roughly service and food quality. Many restaurants offer value specials
such as coupon and fixed price of menu to maintaining and building business .
Source: http://www.edb.gov.hk/attachment/en/curriculum-development/kla/pshe/nss-curriculum/tourism-and-hospitality-studies/Hospitality_English_21_June.pdf
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