Further research about gaming entertainment

Casino Promotion

Regarding the casino promotion, it is one of the essential elements of the gaming entertainment. To make potential guests aware of the casino and keep the loyal players are the 2 main reasons of promoting casino. As a result, it can create exciting and entertaining themes and increase incremental gaming revenue and gain larger market share.

Casino promotion idea:

Loyalty Programs- Casino provides the option of becoming members. The members of the casino can enjoy the benefits and bonus such as earning free airfare, hotel nights or special discounts and offer free bus rides from other cities.

Free at First-New guests sign up for a new player's card and give the player a certain amount of free play and the casino also give the special prizes to seniors.

Loyalty Programs

Random Drawings-The drawings would be awarded cash or prizes. Casino will hold at designated times e.g. every hour. Hence, casino may keep players in the casino with a longer period.

Gorgeous physical appearance- Casinos feature live music, often from famous artists. Besides, casino would like to provide free cocktail and buffet. The players are willing to stay longer time at casino.

 

Gorgeous decoration 

Casino adds some creative and innovation elements into traditional casino promotion ideas.

Drinks and food -Add the market features like party planners in order to attract people who normally wouldn’t come to the casino. Casino would like to provide an area to the guests where they can enjoy the event and host their happy hours.

add the party features

Slot Tournaments- Casino holds the slot tournaments for the charity purpose and bears the social responsibility. It can encourage people who normally play alone to interact with others. The players organize fundraising teams instead of individually and encourage celebrities who can raise money through playing the slots. 


Reference: http://yourbusiness.azcentral.com/promotional-ideas-casinos-4671.html
http://www.ehow.com/list_6578431_casino-promotional-ideas.html 

Different types of clubs

Hobby Club

Hobby Club is for those who have the same interest and enjoyment, for instance, collecting stamps, painting, art and so on. It focuses on joining people together to share information for their interest rather than commercial purpose.

Cartoonmad is an example of hobby club. It gathers people who love comics. After register their website, members can enjoy different comic online. It also has a forum in the website so that member can share their opinion and experience of reading a comic. 

Athletic Club
Athletic Clubs is a kind of private club which provides different sports facilities to members. Members need to pay fees for their membership so that to enjoy the facilities, for example, swimming pool, tennis count, boxing, and so on.
For example, Hong Kong Amateur Athletic Association is a large athletic club in Hong Kong.  It is aiming at promoting sport, including road race cross-country etc. It will offer a development spectrum for athletes and sometimes select them to participate in Olympic Games, Asia Games or other sport competition.

Members are being charged below one hundred dollar to become one of the members.

Successful strategies of operating gambling entertainment

1.  Provide more entertainment options

The casino operator provides different entertainment options to customers in order to attract more visitors,for example, hotel service and shopping mall. Undoubtedly, Casino is aim at attracting gamblers, but how about a group of people that some of them are gamblers and some of them are non-gamblers? 

In order to attract the target, the operators will provide some other entertainment options for non-gamblers. So that to attract both to come. And, gamblers can play in the casino and others can enjoy fun at the near-by place. 

2.Provide free shuttle buses

Most of the casinos, for instance in Macau, are offering free shuttle buses services. It is mainly operating to and from major arrival and departure areas (e.g. the ferry pier, downtown and the airport). This kind of service provides guests an easy access to go to the casino. The convenience can attract more customers to go to the casino side. 

3.Provide surprising lucky draw

Most of the casinos will periodically provide some lucky draw to attract guests. Give customers a chance to win an extra prizes is an attraction for them to participate more in gambling. For example, in Hippodrome casino, they held a lucky draw on Nov with total valued 7000 prizes to gamblers. But the criteria is that participates must played roulette before. It can draw more people's attention and more visitor will play the roulette in order to get the chances to win the prizes.  

4.Membership promotion

In order to attract more people/ gamblers to purchase in casino, they will use a membership mechanism (by offering discount and benefit) to keep the customers' loyalty, for example, provide free accommodation and discount at shopping mall.